The Business of Blogging: A Tutorial for Would-be Bloggers
The likely success of any e-Business (and that includes the business of blogging) is evaluated by the amount of traffic a website will generate. Generally speaking, there are two important components...
View ArticleBlogging Business: 7 Questions to a Blogging Business Plan
On Tuesday, April 13, 2010, I will be giving a presentation to the Toledo Intellectual Property Law Association. My presentation will focus on the law, ethics and business of blogging as it...
View ArticleDiary: Talking Patents & Blogging in Toledo
Earlier this week I was in Toledo, Ohio. I traveled to Toledo to speak to the Toledo Intellectual Property Law Association on Tuesday, April 13, 2010. I have a special connection with Toledo, having...
View ArticleAIPLA Panel Discusses Blogging and IPWatchdog Lawsuit
Friday afternoon I attended the second day of the AIPLA annual meeting. I got to the Marriott Wardman Park hotel at 9:00 am and was there until after 11:00 pm, for a full day of activities. I met so...
View ArticleBlogging for Profit or Notoriety: Observations and Strategies
If you are going to go down the path of blogging for profit or for notoriety you need to have a well developed sense of what your market is interested in when you set out to write. Copying others isn't...
View ArticleTop 10 Social Networking Resolutions for Business in 2012
One of the best things about social media is that you don't need to have a big marketing budget to benefit from the different ways that social media can propel your business, but you do need to be...
View ArticleA Lawyers Guide to the Business of Blogging
First, the biggest mistake lawyers make is that they primarily write for other lawyers. That is a huge mistake. There are only so many lawyers in any legal niche, and only a subset of them are going...
View ArticleThe Other BBB: Business Blogging Basics
By now you may have noticed that most successful businesses have a blog. This is no coincidence. Blogging can help you gain customers, drive traffic to your website and raise your rank in the search...
View ArticleConsternation Over Inability to Copy and Paste
For some time I have known that we have been experiencing what seemed to be a rather large copyright infringement problem. For example, I know of very large entities that routinely would copy and paste...
View ArticleBlogging for Business: The Importance of Building Trust
Anyone can say: "I know what I'm doing," and that is the problem. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are...
View ArticleFTC Endorsement Guides Impact Bloggers and Twitterers
I just gained another new follower on Twitter (IP_Privacy), and when I went to my Twitter account to follow in return I noticed they had tweeted an article from the Washington Post regarding the FTC...
View ArticleThe Making of a Good Patent Related Press Release
One of the most frustrating things I encounter when blogging is finding a really great story courtesy of a press release and then realizing that the press release provides so little useful information...
View Article
